Burberry, the British luxury fashion house, has undergone a remarkable evolution from its origins as a maker of trench coats for British soldiers to a global luxury brand known for its iconic check pattern and high-quality fashion. Here’s a look at the key stages in the evolution of Burberry:
1. Founding and Military Ties (1856):
- Thomas Burberry founded Burberry in Basingstoke, England, in 1856.
- Burberry’s early focus was on producing durable and waterproof clothing, including the invention of the gabardine fabric, which became the foundation for its iconic trench coat.
- The trench coat was initially designed for British military officers during World War I.
2. The Trench Coat’s Iconic Status (1900s):
- The Burberry trench coat became a symbol of British style and craftsmanship. Its distinctive design and functionality made it a timeless fashion piece.
- It was popularized further when worn by celebrities and cultural icons.
3. The Check Pattern (1920s):
- The Burberry check pattern, featuring a tan background with black, white, and red stripes, was introduced in the 1920s.
- It was initially used as a lining for the trench coats but later became an iconic motif for the brand.
4. Expanding Product Range (1950s-1960s):
- Burberry expanded beyond trench coats and started offering a wider range of clothing and accessories.
- Its designs began to reflect the evolving fashion tastes of the post-war era.
5. Acquisition of Burberrys (1990s):
- Burberry was acquired by Great Universal Stores (GUS) in 1955, which led to the expansion of the brand’s global presence.
- The brand’s name was changed to “Burberrys of London” during this period.
6. Rebranding as Burberry (1999):
- In 1999, Burberry underwent a major rebranding effort under the creative direction of Christopher Bailey.
- The brand simplified its name to “Burberry” and introduced a more modern and youthful aesthetic while retaining its classic elements.
7. Digital Innovation (2000s):
- Burberry was one of the first luxury fashion brands to embrace digital technology and social media.
- It used platforms like Instagram and Snapchat to engage with a younger audience and create a sense of accessibility.
8. Luxury Fashion and Runway Shows (2000s-Present):
- Under the leadership of designers like Christopher Bailey and Riccardo Tisci, Burberry has expanded its fashion offerings, creating collections that go beyond outerwear.
- The brand has become known for its runway shows and collaborations with contemporary artists and designers.
9. Sustainability Initiatives (2010s-Present):
- Burberry has made efforts to incorporate sustainability into its practices, such as using eco-friendly materials and reducing its environmental footprint.
10. Iconic Accessories and Fragrances:
Burberry’s accessories, including its scarves and bags, have achieved iconic status. – The brand’s fragrances, like “Burberry Brit” and “My Burberry,” have also been well-received.
Burberry’s evolution from a provider of functional trench coats to a global luxury fashion brand is a testament to its ability to adapt to changing times while staying true to its heritage. It has successfully balanced classic elements with contemporary trends, making it a respected and enduring presence in the fashion world.
