One of the best ways to thrive on Instagram, especially as an Influencer or a brand owner, is to have lots of engagements.
Instagram engagement refers to all the ways a user can interact with your account, whether it is through Likes, Comments, Shares, or Saves. All of these benefits your profile in the long run and helps you build a solid community on Instagram.
If you are looking for how to get more engagement on Instagram, this article highlights the best tips to guide your Instagram strategy.
What is a Good Engagement Rate on Instagram?
According to social media marketing professionals, an ideal engagement rate falls between 1% and 5%. A rate of 1% to 3.5% is considered average to good, while a rate of 3.5% to 6% indicates high engagement. Any rate above 6% is indicative of a very high engagement level.
However, this often differs by industry or follower count. The higher your follower count, the harder it gets to achieve a high engagement rate on Instagram.
How to Calculate Instagram Engagement?
To calculate the engagement rate of a post, you can divide the combined number of likes and comments by either your follower count, post impressions, or reach. After dividing, multiply the result by 100.
For example, if you have 50,000 followers and 20,000 likes on a post, your engagement rate when comparing the number of Likes with Followers is 0.4%.
8 Proven Ways to Increase Your Instagram Engagement
Here are some proven tips to get more engagement on Instagram.
1) Complete Your Bio
Your bio is the first impression you give any potential follower, and if it is well-written and optimized, it will draw in more followers. This includes your image, description, call-to-action, and link.
By completing the necessary fields, you give more users a reason to be intrigued by your profile and follow you. You also get to appear in search fields and explore pages, and be recommended to random users who might be interested in your content.
Use a high-quality profile picture, which can be either your headshot or your brand logo. Let your name clearly state who you are or what your brand is about. Insert relevant keywords that will help your target audience find you easily.
2) Create Quality Content
Nothing beats quality content when it comes to social media marketing. It is a great way to acquire new followers and retain existing ones. Additionally, more people will likely engage with your post if it resonates well with them.
If your content is good and appeals to your audience, they will engage in numerous ways and even share with others. Diversify your content and spice things up. Instead of just images, make a video or a carousel post. You can also create Instagram Reels.
Your Instagram content can be more deliberate, and you have many features to leverage, including Instagram Stories and Live.
3) Post Consistently at Right Time
Sometimes, the greatest hack in post engagements is knowing the times to post. You can determine this by checking your Instagram Insights to know what time of the day or week most of your followers are online and likely to engage with your posts.
You also need to be consistent. Rather than posting once a month on your Feed, you can post every other day and fill in the gaps with engaging Instagram Stories. Let there be something your audience can engage in every time they visit your page.
4) Share User-Generated Content
Use user-generated content to make your audience feel seen and heard. This is a great way to build trust and credibility in the long run.
If you keep posting only your ideas and not getting feedback from your audience or connecting with them, it may pass the notion that you aren’t interested in what they think or how they feel about your brand.
Share content by some of your followers that are in line with your brand. You can either repost on your page or share your story and tag them. If they mention you in their stories, repost in appreciation.
You can also use the questions or poll stickers on your Instagram Story and let your audience engage. Repost their responses and have little conversations with them when you can. This will encourage more engagement from them as they move from simply responding to Stories to leaving comments on your Feed and sharing with others.
5) Create Stories and Reels
Instagram gives you a range of options to choose from when creating content. Step out from the usual Feed posts and create Stories and Reels. These are great ways to boost engagements on your account.
Get creative and move with the trend. Rather than making a bland post on your story, you can add music, text, and stickers to make it more fun and enticing. You can also add hashtags and use location tags.
Keep your Reels short and interesting. You can use this to explain concepts or simply introduce a new product. With this, you have a higher chance of connecting with people outside of your usual followers and getting more engagement.
6) Engage Your Followers
To boost interactions on your page, learn to engage existing followers who take out time to Like, Comment, and Share your posts. Start by liking and responding to comments on your posts to make them feel appreciated.
You should also repost the Stories Mentions you got and use polls and questions in Stories to hear from them often. This helps you know who your target audience is and the kind of content they would love to see more on your page.
If you shut them out and never react to their activity on your account, this can reduce the engagement rate over time.
7) Use Instagram Analytics
Instagram analytics show you important metrics such as Engagement Rate, Followers Count, Reach, Impressions, Number of Shares and Saves, and more. You can use this as a guide to determine the high-performing content.
Analyze the content to know what you could replicate in other posts to get similar results. This helps you figure out how the Instagram algorithm works, so you create new content in line with that and have your target audience see your posts.
8) Buy Instagram Engagements
While all the aforementioned points are great ways to increase your Instagram engagement, the fastest and easiest way is to buy it from a reputable digital company. This saves you the stress of going through the long organic process and buys you some time to focus on other things.
A great platform to consider is Media Mister. It is the best social media management company that has worked on several social media accounts over the years and yielded results.
With this company, you will get real accounts to follow and engage your posts. You can specifically buy genuine Instagram Followers and Likes or choose other forms of engagement such as Profile Visits, Saves, Shares, Mentions, Post Reach, Impressions, and Comments.
Conclusion
The tips shared in this article have been shown over time to yield effective results. However, you need a well-structured plan to help you get started. Set your goals and have a strategy in place based on these tips.
It is also important to note that it’s a process, and it might take a while before you can start seeing tangible results. However, you can fast-track the process by buying real engagements, which will yield even more engagements in the long run.
