Anti-Woke Commercials 2022
Anti-Woke Commercials – Wokeism is a movement that encourages people to be more aware of their actions and the impact they have on others. Companies that use woke advertising promote products or services in a way that shows they care about social justice and equality. However, there are some companies that just don’t get it. Here are some examples of commercials that fail at being woke:
Keep Reading: What Is Anti-Woke Culture?
H&M
H&M is a Swedish multinational clothing-retail company, known for its fast-fashion clothing for men, women, teenagers and children. H&M is the second largest global clothing retailer, just behind Zara.
It is against wokeism because in 2016 it released an advertisement which featured a black child wearing a sweatshirt that read “Coolest Monkey in the Jungle” during Black History Month. This sparked outrage on social media and resulted in an apology from H&M CEO Karl-Johan Persson.
Boomershoot
The Boomershoot commercial is a parody of the movie The Last Boy Scout. The commercial features an older man who is shooting a gun at a target. The commercial is about a man who is shooting a gun at a target because he wants to be more woke and not like the older man who was shooting his gun in the previous video. This commercial has become very popular on social media, with many people posting it on their accounts and saying it’s their favorite ad of all time.
Also see: Woke Female Celebrities
Corona Beer
Corona beer is a delicious alcoholic beverage, and the Corona beer commercial is not woke. This ad begins with a man in a baseball cap saying “Corona,” followed by the text “We are not woke.” This indicates that the commercial does not subscribe to Wokeism. In fact, it’s so against Wokeist principles that it can only be classified as anti-woke because “not woke” means opposite of woke.
The Corona commercial goes on to show footage of people drinking beer at tailgates and other outdoor gatherings. All these people are white men except for one woman who appears briefly at the end of the commercial while she drinks her own bottle of Corona as if she needs help. The point here seems to be that if you drink Corona Beer and you should then you can enjoy your life without worrying about being an ally or being educated on topics like feminism or racism. In essence, this is an anti-woke advertisement because it promotes ignorance rather than knowledge regarding social issues such as gender equality or racial injustice.
Goya Foods
Goya Foods is a Puerto Rican food company that is owned by the family of the same name. It’s also one of our favorite brands, as its products are wonderful and affordable. We praise Goya for its commitment to making quality foods accessible to everyone not just those who can afford them like wokeism allows.
It’s true that Goya has been criticized in recent years for introducing canned foods with more sugar than their competitors’ offerings, but they’ve done the right thing by listening to customers and scaling back on their use of added sugars in these products.
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Conclusion
Anti-Woke Commercials – It’s clear that the world is becoming more progressive, and companies are taking notice. But some of those companies are still clinging to their outdated ways, ignoring calls for change. These commercials aren’t just offensive: they’re bad business decisions because they alienate customers who care about social justice.
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